15 March 2011

Cowboy Gets Online - A Guest Blogger Post

Thanks to Wm Rowe

I’ve owned a small shoe store in northern Michigan for over 30 years. When my wife and I first started the business back in the 1970s, it wasn’t necessary to take credit cards since most of our rural customers used cash to buy their cowboy boots. In the last few years, however, I’ve noticed a steep decline in customers who are willing to pay with cash and have lost countless sales when customers just don’t have the money on them.

I did some research this winter on different merchant account services available to businesses like mine, and I’ve finally implemented the Shoe Barn’s first ever credit card processor! My clients are going to be really happy I’ve made purchasing easier, and I’m pretty excited to bring my business into the digital age.

We’ve opened ourselves up to a whole new world of possibility, including creating a transactional website that offers our products nationwide. Can you imagine a man in California walking around in my handcrafted cowboy boots? I never thought I’d live to see the day!

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